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Google changes IT infrastructure forever ! http://www.theverge.com/2012/4/24/2971025/google-drive-official-launch-features  Google Drive Launches today !

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Live data feed essential to business direction Today in the Australian, an article appeared on Oroton. From our perspective the most important factor of this article is that the live data feed being delivered from their 60 stores is pivotal in running...

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Property and its effect on Retail. What does property have to do with Retail Fashion? How about the effect that it has on disposable income! http://www.youtube.com/user/AussiePropertyBubble?v=Gbk03Gdq0OY

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10 Funniest QR Code Fails Classic examples of poorly thought out strategies. http://mashable.com/2012/03/04/funniest-qr-code-fail/

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Do you know how to create QR Codes ? Go to our site www.createqrcodes.com.au

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Property and its effect on Retail.

Category : Uncategorized

What does property have to do with Retail Fashion?
How about the effect that it has on disposable income!

http://www.youtube.com/user/AussiePropertyBubble?v=Gbk03Gdq0OY

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Retail super contributions better off in the bank, says report

Category : Business, Data

Research out today from the Industry Super Network shows that some Retail investors would have been better off putting their super in the bank rather than a super fund.

The figures show that over the space of 14 years from 1996 to 2010 all other sector super funds performed at around 5%, cash performed to around 4.23% while Retail super funds came significantly lower at around 3.66%. There can be many reasons for why this would occur but the networks David Whiteley put it quiet delicately that certain “costs” involved with most of the Retail super funds contributed to this poor performance.

So RetailCare’s top tip after reviewing this data? Check your super fund if you’re in retail industry, evaluate the costs and speak to your financial advisor about a possible switch if you are being charged too much for a managed fund.

You can hear the interview with the Super Networks Chief Executive David Whiteley with the ABC’s Business Editor Peter Ryan here :

http://www.abc.net.au/news/2011-09-26/retail-super-contributions-better-off-in-the-bank/2942170?section=business

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Looking through the microscope

Category : Uncategorized

The computer and hardware industry in Australia has shown consistent growth of 4.3% for the last 5 years and is projects to grow at 4.1% for the next 5. With an annual revenue of $6.3bn and a slim profit of $389.2m shared between 1,825 companies who contribute $250m in wages. Harvey Norman, JB Hifi and Woolworths are the leader in the market, representing 43.5% market share. 93% of this is home computer usage.
This represents an industry average profit is 6.3% at the retail end.
So, in the article attached, where in the supply chain is the extra money going?

http://www.theage.com.au/digital-life/digital-life-news/aussie-tech-price-ripoffs-go-under-the-microscope-20110922-1km3r.html

 

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How NOT to waste half YOUR money on eCommerce

Category : Business, E-commerce, Future of Retail, Online, Point Of Sale, Social Media

With all the new technology around it’s difficult to keep up. Fear and greed are dominant motivators and all articles scream if you’re not doing IT, you’re a loser and going to go broke!!!

I thought I knew it all until recently…

Here is what I learned.

  • The functions of a business are defined by the programming of their accounting system and the title Financial Controller is much more than that; they control the model of the business and it’s flexibility in times of crisis. Back office administration dictates how the business can evolve. These systems are more flexible and have far more capabilities than are being currently employed.
  • Marketing means different things from different perspectives.  To a sales manager it means channel sales communication, to a CFO it’s margin, to an engineer it’s a better mouse trap and so on, and from every role within the company it means something different. To a business owner it should mean more money after all the bills are paid.

My Point

Taking my above observations as axioms, I note that to build an eCom website for a business from the front backwards is in fact, backwards.  Creating a new database and doubling administration labour creates disparity between the existing business and the online business.

This new eCommerce outlet has lower rent, fewer labour costs and can reach a broader audience; however it is often a separate business altogether.  For the sake of a sweeping statement, this is completely wrong.  In reality, the online business is simply another outlet.  Same stock database, same warehousing, same trading name, same label but often, double the admin and because many traders are passionate designers, who gloss over at acronyms and nod in the face of a fast talking self-trained technologist, the costs of developing an eCom site are doubled and an additional layer of labour incorporated.

Exploding the myth

Being a web developer was cool back when they needed real skill and some do have tremendous skills, but few traders will ever meet these genuine leaders in their field. Instead they will meet drag and drop site builders, who drink too many energy drinks and who are seeking one thing.  They are seeking your money not looking to make you money.

 

How to do it

  1. Start with your back office
  2. Integrate your point of sale into your accounting system
  3. Link your online presence into your established back office database
  4. Then do your SEO, SEM, C2C marketing and any other BS

There is no time that is preferable to integrate bricks and mortar and online.  It can be done anytime but unless you want to be running two businesses, one with promise and one in crisis, know you have the option of running one, with an extra, cost effective distribution point.

About Jason

Jason is motivated by purpose, and right now his purpose is focused on the Australian retail fashion industry, a sector in crisis. He has worked in the online space since 1996 with the largest web developer in the southern hemisphere, then the largest online advertising network and then the biggest start-up portal before spending time working incubating online businesses.

His specialty is customer satisfaction from the user experience; both from the customers’ perspective and the business owners.  Jason holds a Master’s Degree in Entrepreneurship and Innovation and is Business Development Manager for RetailCare.com.au.

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Pop Up stores the future of retail?

Category : Future of Retail

SHOPBOX seems to be the latest out of the box thinking coming from the US retail segment and looks to be the new trend for low capital start-ups looking to get a break.

However pop up businesses are a relic from the past that have slowly evolved from farmers vegetable carts from ye oldie days to short term retail shops, but this trend seems to be moulding old school low cost physical selling technics with new age thinking, and that’s the epitome of Innovation if you ask me.

Is this the new future of retail as the article states? Or is this simply a new evolution in short term high traffic stores?

Either way there’s some very cool ideas out there so hit the links to see inc.com article Is this the future of retail and business insiders 18 amazing pop up stores.

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